Explore values-based recruitment (VBR) in this three-part video series with Damien Wilkins, Head of Product Development at Care Character.

Recruitment in care has never been easy – and right now, it’s harder than ever. But there is a way to find the right people, keep them for longer, and deliver more consistent, person-centred care: values-based recruitment. 

Instead of hiring based solely on qualifications or past experience, this approach focuses on what really matters: the values, attitudes and motivations people bring with them. It’s about finding individuals who care about caring. 

To explore what this looks like in practice, we’ve teamed up with Damien Wilkins, Head of Product Development at Care Character, for a three-part video series. Drawing on real-world experience, Damien unpacks the challenges, benefits and practical steps involved in putting values-based recruitment into action.

Watch the videos to learn more about values-based recruitment.

What values-based recruitment really means – and what difference it makes

In this video, Damien explains how this people-first approach helps care providers find the right fit beyond just qualifications.

The impact VBR can have on staff, services and the people you support

From improved retention to better outcomes for people receiving care, values-based recruitment has the power to transform care workforces. In this video, Damien shares why hiring based on values leads to happier staff, stronger teams, and more consistent, compassionate care.

How to embed VBR across your organisation in a realistic, manageable way

Embedding values-based recruitment isn’t about getting it perfect – it’s about getting started. In this video, Damien outlines practical ways to bring the values-based approach into your recruitment process and workplace culture.

Whether you’re just getting started or already taking a values-first approach, this series is full of useful reflections and ideas to take back to your team.